BaySaver Technologies

BaySaver brought on w+h to develop a new company position in the extremely competitive stormwater treatment industry (who’d’a thought!).  Overloaded with “me too” type of advertising we set about to create an integrated advertising/collateral campaign to make even the most straight-laced civil engineer sit up and take notice.  Out were the crystal streams and pristine lake photos; in were real life photos highlighting the company’s “ugly” products – thank god they’re installed underground – and a lighter copy tone technically praising the benefits of the entire product line.

www.baysaver.com